About

Avery introducing himself, his wife, Claire, and their dog, Sugaree.

A word from Avery, “Working with plants, alongside nature, gives me such a feeling of purpose. My goal is to breed high quality genetics with positive intention. The act of creation is a great motivator. Thank you everyone for all of your support. Most importantly, thank you to my amazing wife, Claire, for all of her continued assistance and tolerance.”


Olfactory Genetics is owned and operated by Avery McEachern. Avery’s professional career has been directly related to working with plants of various types. He was an International Society of Arboriculture Certified Arborist for 6 years during his time in Philadelphia, managed the landscape at Independence National Historic Park, completed an extensive Permaculture certification course with Toby Hemenway, and has been working specifically with the cannabis plant for nearly a decade.


Avery’s most extensive commercial cannabis experience came from his years of management and role as Director of Operations at Heroes of the Farm. During his time with Heroes, he assisted in the expansion of their operation from about 15k square feet of plant canopy at his arrival to nearly 30k square feet when he moved along. During his tenure he oversaw indoor, full-term outdoor, light-assisted greenhouse, and light deprivation, as well as assisting in large scale breeding projects and pheno hunts.


As with his gardening practices, Avery’s education has focused on environmental stewardship. He received his Bachelor’s of Science from James Madison University, majoring in Geography. He then attended Philadelphia University and received his Master’s of Science in Sustainable Design.


Avery has spent much of his time over the past 5 years dilligently collecting highly sought after and verified elite genetics. Moving forward, a majority of our breeding will utilize stock that we have created over the past few years. You will find with much of his recent work, a concerted effort to bringing back the genetics we all love from back in the day. The old school. Many of the male’s he has been utilizing recently are landrace backcrosses that have been stabilized through the work of other breeders. This gives him a stable lineage to begin making new and interesting genetic creations with the terpene profiles we all recall, those that bring back memories of a time past. The number one factor in our selections is always the olfactory hues! It’s all about the terpenes.

What People Say

Olfactory Genetics genetic selections meet all standards for the current flower and extraction markets as Avery seems to keep up with the latest trends and terpene profiles. The vitality of Olfactory Genetics plant line is truly amazing. These plants have the most explosive root system we have ever seen!

– Cuauhtemac Villa
(Bobsled Farms)

We’ve appreciated Olfactory Genetics patience, expansive knowledge, and overall professionalism in all aspects of our growing operation. All support and product is delivered with gentle humor and encouragement.

-satisfied customer

Avery was a huge asset at Heroes of the Farm, not only for his intellectual skillset, but also for bringing a high level of accountability and leadership capabilities.

– Patrick pooler (founder – Heroes of the Farm)

Let’s grow something together!